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Enablement & Training
Direct-to-consumer, installed product

Installation Feasibility Standards

A truck arriving at a site that cannot support the product is the most expensive possible way to learn something a photograph would have told you.

QualificationField EnablementEvidence Standards

Sanitized for publication. Company names, customer identities, and proprietary figures have been removed.

01

Purpose

Installing a physical product depends on conditions at the customer's site that nobody internal can see. The standards existed to define what has to be known before scheduling, to make the customer's answers verifiable rather than described, and to give reviewers one consistent way to approve or stop an order.

02

The problem

Failed installations were being treated as field problems when most of them were qualification problems. Surface type, clearance, power, and access were collected inconsistently or taken on trust. Reviewers applied their own judgment, so two people looking at the same submission reached different answers. The failure surfaced at the worst possible moment: a crew on site, a customer waiting, and nothing anyone could do that day.

03

The thinking

  • Define what is supported, what is conditional, and what is not supported, in plain language and with pictures. Ambiguity here converts directly into wasted dispatches.
  • Require evidence, not description. A customer saying there is enough room and a photograph showing the room are different pieces of information.
  • Give reviewers a fixed order of checks so the same submission produces the same answer regardless of who opens it.
  • Allow exactly three outcomes: approve, clarify once, or flag as unsupported. Open-ended back and forth is where orders go to age.
  • Treat an unsupported site as a correct outcome. A qualification standard that only ever approves is a scheduling form.
  • Write the customer-facing wording alongside the internal criteria, because the criteria are only useful if a non-expert can answer them.
04

What was created

  1. 01

    A site qualification standard

    Supported and unsupported surface types, clearance requirements, power and access conditions, each written as a check with a defined pass condition rather than as guidance.

  2. 02

    An evidence requirement

    Required photographs for each claim, with framing instructions written for someone holding a phone who has never done this before.

  3. 03

    A review process

    A fixed order of checks and three permitted outcomes, so review became a repeatable procedure instead of an individual judgment.

  4. 04

    A single clarification rule

    One consolidated request back to the customer rather than serial questions, because each round trip costs days and goodwill.

  5. 05

    An internal installation reference

    The same criteria written from the crew's perspective, so the field and the reviewer were working from one definition of feasible.

05

Selected artifacts

Figure 01 — Qualify before dispatch
QUALIFY BEFORE DISPATCH. A TRUCK IS THE MOST EXPENSIVE WAY TO LEARN THIS.Submitted surveySurface typeSupported, conditional, or unsupportedClearance and spaceMeasured, not estimatedPower and accessOutlet, entry route, building constraintsPhoto evidenceEvery claim shown, not describedApproveRoute to schedulingClarifyOne targeted request backFlag unsupportedStop before dispatchAN UNSUPPORTED SITE IS NOT A FAILED INSTALL. IT IS A CORRECT ANSWER, EARLY.EVERY REVIEWER APPLIES THE SAME FOUR CHECKS IN THE SAME ORDER.
A structural recreation of the feasibility review. Product specifics, measurements, and internal tooling are removed.
Figure 02 — When something surfaces after the visit
CLASSIFY THE ISSUE BEFORE PROMISING THE FIXCosmetic to the surrounding areaDocument, then remediation pathFit or alignment after repairReturn visit, same crewFunction not restoredReopen as unresolved, not newSite condition changedReassess feasibility before dispatchTHE REQUIRED OUTREACH, IN ORDERAcknowledgeState what is knownName the next actionGive the dateVISUAL EVIDENCE IS REQUIRED BEFORE A TICKET EXISTS. NO PHOTO, NO CASE.
The classification and outreach standard applied to issues raised after a repair or installation, redrawn without any case detail.
06

Key decisions

  1. 01

    Photographs over self-reported answers

    It added friction to the customer form and removed a whole category of failed dispatch. Customers are not wrong on purpose. They are answering a question they have no reason to be expert in.

  2. 02

    One clarification round, then a decision

    Unlimited follow-up feels helpful and quietly produces orders that are neither cancelled nor scheduled. A forced decision point keeps the queue honest.

  3. 03

    Publish the unsupported list

    Naming what cannot be installed protects the customer from a wasted day and protects the crew from being asked to improvise. It also made the exception data countable.

  4. 04

    Require visual evidence before a post-visit ticket exists

    Issues raised after a visit were previously described in prose and escalated on tone. Requiring a photograph before a case is created made the severity assessment factual.

07

What it informed

  • Removed a recurring failure point identified in the order lifecycle map.
  • Fed the exception taxonomy with a feasibility category that could be counted.
  • Set the evidence standard later reused in remediation and field quality work.
08

Reflection

The interesting part was not the criteria. It was discovering how much of the failure rate came from asking a customer a question they could not reasonably answer. Once the form asked for a photograph instead of a judgment, the accuracy problem largely disappeared. If I revisited it I would test the wording of the customer questions the way you would test product copy, because that wording is doing more work than the review process behind it.

See this running in Case Study 01
Building an Order Operations System →
09

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